And how to you write a great press release that will get your media coverage, complete with press release examples and top tips. What is a press release? A press release is a statement containing information about a newsworthy occurrence that is sent to journalists and editors to supply the details they need to write a news story.
Before you learn how to write a press release, let’s first understand what it is. A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets.
Press Release Template (Word): Take the hassle out of writing and formatting press releases with six different templates. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently.
If you're thinking about public relations strategy for your business, you'll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening.
And, ideally, it forces you to do all that in 400 words or less (online press release distribution services, like PR Newswire, tack on an extra charge for releases longer than 400 words, so brevity is usually in your economic best interests as well).
A press release, also called a news release or media release, is an official statement that an organization sends to members of the media. It is most commonly in the form of a one-page written document, but may also be a video or audio recording.
How to Write a Press Release for an Event? Writing a press release is a great way to get the word out about events such as charity galas, fun runs, and the opening nights of theatrical shows. The key to crafting a successful event press release is to give the audience facts about the event that is exciting enough to share.
Overall, you should keep a press release to one page (usually about 500 words). When you're done writing, have someone check it for grammar mistakes, typos, and other errors. Also be sure to double-check all links, facts, statistics, data, and contact information before you publish your release.
What You Need to Know Before You Start. Journalists are busy people. They have deadlines and other stories to write. The easier you make their lives, the more likely they are to use your press release as the basis of a story because it will be quicker for them and they can then move onto something else.
If you're claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling. 4. Make it grammatically flawless. Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reporter from taking you seriously. 5.
How to Write a Press Release For Your App. Writing and distributing your app press release is a step you don’t want to skip. You started your app marketing efforts early, you’ve built a mailing list, you’ve engaged your users and got useful feedback. Your app is awesome and almost ready to be launched. Now you need to let journalists, bloggers and key influencers you identified in your.
How to submit and distribute your press release. Once you’ve written a press release, it’s time to send it out. You have a few options for distribution. First, you can make a list of the media outlets whose readers and viewers would be most interested in your news, and send your release directly to them via email.
Rule No. 1: Know How to Write a Press Release. If you have never written a press release before, you should consider using a professional writer or service. Press releases are about telling a story, your story. The truth is that writing from a journalistic approach takes years of studying and practice.
If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be?
In the music business, the press release (or news release) is a common tool used to bring an artist or business 'free' publicity. Find out here how to write and send your own press release.Learn how to write press releases:. Writing a Press Release. I'm going to show you how to use a press release in the most effective way possible with the current media landscape.We have professional press release writers on staff who are happy to help you craft your press release as needed. Once we have published your press release, we can remove it from our website if you request us to do so. However, we have no control over other sites that may have picked it up.